Don’t be in a race to win every job…

Tanya and Mike Gianotti

This is a fantastic story about a California couple that built their airport limo service organically and from the ground up and are able to provide top-notch service to their clients. Some of their takeaways from building their business: “Don’t be in a race to win every job based on low price… sell [your] value… Clients will pay more for service that deserves a higher price.”

Read more here.