The airline industry has been hit especially hard by the coronavirus pandemic. Countries across the globe instituted nationwide lockdowns earlier this year and effectively brought air travel to a near standstill. Airline travel is down 70% as compared with last year. Although things are beginning to open up a bit, jumping on an airplane does not seem to be a priority for most people. Because of that, Alitalia — the largest airline in Italy — recently rolled out a rather clever marketing ploy to convince potential travelers to return to the sky.
They recently launched corona virus strategy to help ease passengers concerns. Corona Virus-Free Flights! The airline will ensure that everyone on board is coronavirus-free by requiring passengers to submit a negative corona virus screening test within 72 hours before the flight. This new initiative doesn’t apply to international air travel. Covid free flights will be tested on a route between Rome and Milan which is about an hour or so each way.